Blog Post

EMPHASIS ON CUSTOMER RETENTION AND OPERATING YIELD ENHANCEMENT

Patti Faulkner • Jul 07, 2016

Client Testimonial | A privately held, 40 MSF owner/operator of class A+ assets had maximized its potential as an "outstanding operator". Growth was only going to be derived from changing the paradigm.

By adding capabilities to increase their insight into the needs of the actual end-user of their product (the occupier) they were able to incorporate new knowledge about demand-side needs and develop a more compelling supply-side offering. They delivered their own branded "on-demand" offering in addition to their conventional long-term space.

Today, they are a two-product company with the traditional, custom office option as well as a move-in ready product that does not require tenant improvements or other customization. The current ratio is about 5 parts "traditional" and 1 part "other" and they can shift this allocation around depending on product demand.

These, and other service level changes enabled them to improve the customer experience resulting in achieving the highest customer satisfaction ratings they have ever enjoyed. Over a two-year period, net absorption increased by over 2M SF adding over $1B in new capitalized portfolio value.

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By CASE STUDY 22 Nov, 2016
For a recent 15 MSF office client we were able to significantly increase both cap value and cash flow in a single calendar year.
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